Welcome to The Simplified Small Business Series!

An educational program designed for small business owners, by small business owners.

The Simplified Small Business Series is an online program that teaches small business owners how to properly prepare, participate and profit from the most popular shopping season of the year.


Through a series of professionally designed modules and guided trainings, you’ll learn specific, systematic, budget-friendly methods for how to capitalize on high-profit end-of-year opportunities like, Small Business Saturday, that will help you expand your business and gain added momentum as you move into 2019.


With this program, you’ll be able to consistently create unique sales techniques and organically market them with ease so that you’re doing so much more than using a hashtag when high-buying time rolls around.


This is small business marketing made simple [because it doesn’t have to be complicated].

The #ShopSmall movement becomes more vibrant and prominent every year and the impact continues to spread like wildfire nationally and, more importantly, right here on a local scale. There are 871,376 small businesses in operation across North Carolina, which make up 99.6% of all the businesses in our state ALONE. Nationally, the numbers are even more astounding!

Six in ten (61%) U.S. consumers are aware of Small Business Saturday going into the day, and of those, 82% plan to shop at a small, independently-owned retailer or dine at a small, independently-owned restaurant on the day, according to the Small Business Association.

The numbers don't lie. Small business is a big industry. Consumers are shopping small now more than ever.

The 2017 Small Business Saturday Consumer Insights Survey found...


As much as 80% of all consumers surveyed say at least some of their holiday shopping will be done at small, independently-owned retailers or restaurants.


Three-quarters (75%) of all consumers surveyed are planning on going to one or more small businesses as part of their holiday shopping.


90% of all consumers surveyed agree it is important for them to support small, independently-owned restaurants and bars.


Of consumers who are aware of Small Business Saturday, 89% agree that the day encourages them to Shop Small all year long, not just during the holiday season.

So, why did we create this program for you?

Growing your business is as tough as it is rewarding and, to put it simply, we want to make it easier for small businesses to make lasting impacts in their local communities and beyond so they can start celebrating more wins, more often!

Liz Muroski is a digital marketing and social media strategy coach based in Pinehurst, NC. As a guiding light for small businesses, she helps brands shine on and offline all across the U.S. With her business, LizMuroskiMedia.com, her mission is to educate and empower small business owners with big hearts so they can fearlessly bring their dreams to life.

Stephanie Budd is the graphic designer and strategic brain behind Pine & Pixels, a digital branding studio based in Pinehurst, NC. She believes that any business can be successful when equipped with a clear message and a relevant design strategy. She is passionate about helping small businesses share their story through visuals.

Our mission is to educate and elevate the success of the small businesses who are serious about maximizing their knowledge in order to maximize their growth, no matter their skill level or how long their doors have been open.

This program is for you if:

  • You’re a new OR experienced small business owner who wants a bit more direction when it comes to organically promoting your business.
  • You’re looking for the most essential techniques as it pertains to the current sales and marketing landscape, not the most advanced or basic.
  • You’re willing to shy away from tradition and experiment with more modern marketing methods to expand your business’s exposure.
  • Your business is more than a hobby, it’s your livelihood and you want to see it thrive long term.

What’s included in this program?

Four written lessons that teach the essentials as it pertains to topics like social media marketing, online and offline sales, email marketing, and branding.
A downloadable workbook to help you track your progress and take action as you make your way through each module.
Immediate and lifetime access to the program so you can work through the material at your own pace and reference it anytime!

Plus, these bonuses!

Exclusive access to a members-only Facebook group so you can continually network and interact with other members, as well as with your instructors.

A members badge for you to share on your website and social media platforms as you wish.

A comprehensive resource list that includes guided video tutorials on topics like how to create your own branded designs and social media graphics without expensive programs, how to use free task management software like Trello to stay organized and prioritized, how to ensure proper optimization of your Google business profile, how to make use of free social media management tools to batch plan and market your content, what hashtags you should really use, how to use email marketing to your advantage, and more.

Moore County Locals will also receive awesome discounts and bonuses from select local vendors on professional services like printing, photography, videography, and advertising!

Do any of these thoughts sound familiar?

My time and resources are limited. How do I save time and make more money this time of year?

I know I should be doing more with my marketing and social media efforts, but it overwhelms me and I just can’t keep up. What are the steps I actually need to take to be more successful without dropping the ball with my day to day business tasks?

My budget is not the biggest. How can I successfully market my business with limited funds/without spending more than I have?

I want to grow year round, not just during the holidays. How do I keep my sales momentum moving beyond Small Business Saturday and the end of the year?

Don’t worry! We’ll answer all these questions and more inside the course!

This is your year to shine and it all starts here!